Guide for businesses
Does my business need a website if I already have Instagram and Google Maps?
By Alex MG Studio · · 5 min read
Quick answer
Yes, in most cases. Instagram and Google Maps are essential, but your own website gives you something they don’t: appearing in more Google searches, explaining your services and prices properly, conveying professionalism and having a space you control. Ideally, use all three at the same time.
What Instagram doesn’t do for you
- It doesn’t show up well on Google. When someone searches for “physiotherapist in Murcia”, Google shows websites and Maps listings, almost never Instagram profiles.
- It isn’t yours. If the algorithm changes or your account is blocked, you lose your shop window.
- It doesn’t organise information. Prices, services and opening hours get lost among posts.
- It requires an account. Many people don’t have Instagram or don’t want to sign up to see what you offer.
Google Maps is essential… but it falls short
A Google Business Profile is the first thing you should have if your business serves customers in your area. But the listing has little space: you can’t explain your services properly or stand out. What’s more, Google takes your website into account when deciding which searches to show your listing in.
Advantages of having your own website
- Trust: a business with its own website looks more serious and established.
- More searches: every service you explain on your website is one more search you can appear in.
- Fewer repeated questions: prices, opening hours and location, always at hand.
- Direct contact: WhatsApp and call buttons with no middlemen or commissions.
- It’s yours: it doesn’t depend on any algorithm.
When might you not need one?
If your diary is completely full thanks to word of mouth and you don’t want more customers, you may not need one right now. But even then, a simple website protects your reputation: when someone recommends you, the first thing people will do is look you up on Google.
And at Alex MG Studio? I work with three fixed-price plans for businesses all over Spain:
- Basic Plan, €149 + VAT: a one-page, mobile-friendly website with WhatsApp and call buttons, published on your domain.
- Business Plan, €290 + VAT: all of the above plus persuasive copy, local SEO and set-up in Google Search Console.
- Pro Plan, €490 + VAT: everything above with several pages, bookings or a calendar and custom animations.
- Optional maintenance, €19 + VAT a month: monthly changes, checks and backups, with no minimum term.
Payment: 25% when we start and 75% before delivery. The domain and hosting are registered in your business’s name, so the website is 100% yours.
See what each plan includes or request a no-obligation quote.